Swiss Army Knife and precision equipment specialist, Wenger, signs to title sponsorship of Patagonian Expedition Race
Wenger, maker of the genuine Swiss Army knife and precision outdoor equipment, has agreed a three-year title sponsorship of the Patagonian Expedition Race – ¡La Carrera de Aventura Extrema del Fín del Mundo!
Beginning in 2009, the international event – which has become known as “the last wild race” – will now be called the ‘Wenger Patagonian Expedition Race’ and the official event logo will carry the Switzerland-based company’s famous Swiss flag emblem.
Wenger will supply Swiss Army knives and Swiss watches along with footwear, tents and other camping equipment to the Patagonian Expedition Race. This new association will run through 2011 and is the first title sponsorship of the annual adventure race, which has grown in popularity and awareness since its inception in 2004.
Peter Hug, Chief Executive Officer of Wenger SA, said, “We are delighted to extend our involvement in and support of the Patagonian Expedition Race. It’s a unique human challenge, conducted in an environment where preparedness is everything and precision multi-discipline tools for the job are vital – exactly the principles on which our company was founded over 100 years ago.”
Stjepan Pavicic, Race Director, said, “In 2002, we began the large undertaking of organizing the Patagonian Expedition Race. From the beginning, we have focused on creating an experience that is not only a physical and mental challenge, but one that sends a message to the world: we must protect and preserve this remote and pristine region of Chilean Patagonia. Today, our event is bringing this message to the world, and we are proud to have a global company of Wenger’s caliber to join our quest. The brand, its products and its corporate philosophy fit perfectly with our initiative.”
The Wenger Patagonian Expedition Race is the only adventure race worldwide that has been granted an official partnership by an Olympic Committee. The 2009 race will again follow the event’s successful international challenge format.
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For further information contact us at info@patagonianexpeditionrace.com
About Wenger
Wenger was founded in 1893, in the Delémont, located in the famous Swiss Jura region. It has developed around a passion for innovation, precision and expert craftsmanship and is best known as the maker of the genuine Swiss Army knife. Today, the company produces approximately 250 styles of the famous pocket-knives, as well as butcher’s and professional catering knives known the world over. In 1997, Wenger Watch SA was founded in the hotbed for Swiss watches, Biel/Bienne, Switzerland. In just 12 short years Wenger Swiss watches have developed a reputation for reliability, multi-functionality and performance. Within the last eight years, Wenger established relationships with a small number of industry leaders who began manufacturing Wenger-branded products that embody the characteristics of the world famous Swiss Army knife in the footwear, tent, backpack, sleeping bag, computer mobility and travel gear categories.